Making it RIGHT in Rockford 
About Us
Welcome to Mrs. Fisher’s online home. We appreciate your loyalty to our potato chips as we approach our eighth decade of continuous manufacturing. While we have automated some parts of our process in order to keep pace with increased demand, the ingredients and recipe remain unchanged.
We hope you find it easier to navigate our website, but don’t hesitate to call us with any comments or questions. We always enjoy hearing from you.
STORE HOURS:
Monday-Friday: 8 a.m. to 5 p.m.
Saturday: 8 a.m. to Noon
Sunday: Closed
The Mrs. Fisher's dancing potato logo was originally designed by Mr. Eugene Fisher in 1932.
The logo has become one of the most recognized icons in the region.
OUR HISTORY
Mrs. Fisher's Potato Chips was founded in Rockford, Ill., by Mrs. Ethel Fisher in 1932. Ever since, the company has formed a time-honored tradition to manufacture delicious, homestyle potato chips.
It was actually Mr. Fisher, Eugene, who came up with the idea to produce potato chips for a living.
In order to make extra income during the Great Depression, Eugene and Ethel started cooking chips in their basement on a two-burner wash stove.
Now, Mrs. Fisher's Chips is one of the oldest "chippers" in the Midwest.
"We are dedicated to serving our community and providing a quality product to all of our customers," say Roma and Mark Hailman, the new owners of Mrs. Fisher's.